Top 5 Fashion Games Performance in the UK Q3 2021

Throughout Q3 2021, the top 5 fashion games on a unified platform in the United Kingdom displayed diverse performance trends in terms of weekly revenue, downloads, and active users. Here, we provide an overview of the key metrics for Project Makeover, Covet Fashion: Dress Up Game, Love Nikki-Dress UP Queen, Shining Nikki-Fashion Makeover, and Pocket Styler: Fashion Stars.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate, peaking at around $262K at the end of August. Weekly downloads for the game saw a significant increase in August, reaching approximately 47K, while weekly active users showed a gradual decline from over 310K at the start of the quarter to around 252K by the end of September.

Crowdstar LLC's Covet Fashion: Dress Up Game experienced a notable spike in weekly revenue in early August, reaching around $75K. The game’s weekly downloads saw a peak of about 5.3K in the same period. However, the weekly active users count remained relatively stable, fluctuating between 26K and 35K throughout the quarter.

Love Nikki-Dress UP Queen, published by Galaxy Play Technology Limited, had its weekly revenue peak at nearly $22K at the end of July. Weekly downloads for the game were relatively stable, averaging around 1.5K. Meanwhile, the weekly active users count gradually decreased from approximately 25K to about 22K over the quarter.

Shining Nikki-Fashion Makeover by Paper Games showed a mixed trend in weekly revenue, peaking at around $20.9K in late July. The game saw an initial surge in weekly downloads, reaching over 26K in mid-July, but this number declined to approximately 2.7K by the end of September. Weekly active users followed a similar trend, initially rising to about 22K in mid-July and then tapering off to around 11K by the quarter’s end.

Finally, Pocket Styler: Fashion Stars from Nordcurrent UAB showed consistent growth in weekly revenue, peaking at about $14.7K in mid-September. Weekly downloads saw a steady increase, reaching approximately 12.9K by the end of September. The game’s weekly active users also showed a positive trend, growing from around 11K at the beginning of the quarter to approximately 27K by the end of September.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.